Printed on acid free, textured fine art paper and finished with a mat.
I've been working as a "creative" professional.
One thing I've learned over time is, clients don't like the word "creative". They really don't.
Why? To steal shamelessly from my my good friend, Mark Earls :
'I think it embarrasses the grown-ups: a lot of folk think business is some separate rational sphere of activity, in which maths, analytics and rational thinking prevail (whether it’s in customers’ or employees’ minds). "Creativity" makes things personal – makes you put your balls on the line. It cuts through the crap of “strategy” and all that pseudoscience that we hide behind.'
Yet WE KNOW our futures is tied into our creativity, that without it, we're dead. Yet we resist it, anyway, with every fiber of our being.
To survive in the future, we're ALL going to have to get more creative- not just the boys in the black polo sweaters, but every last one of us, regardless of job title.
Ergo, businesses are going to have to get more creative.
Which means businesses are going to have to get more personal.
This is not an opinion; this is reality. Do with it what you will...