"I wanted to create something iconic for the Marketing 2.0 generation, " says Hugh: Our own version of Warhol's Campbell's Soup Cans. Seth's 2003 book, 'Purple Cow' summed up this brave, new world we now live in perfectly, so it was a no-brainer to turn it into a limited edition serigraph."
Millions of people have visited both Seth and Hugh’s blogs, read Seth's books, seen Hugh's cartoons, and both have collectively spoken at hundreds of events. Seth, one of America’s foremost marketing guru’s and Hugh, America’s number one Web 2.0 creativity guru together created this vast, "Purple Cow" silkscreen.
Whether you put this print next to your breakfast table or in your conference room, it will imbue you with the power of the Purple Cow. Resonate with the aura of possibility, inspiration and building 'Remarkable' into what you do every day.
The image was redrawn in Hugh’s painstaking , detailed, trademark hatch-marks, which together form the larger image of the original book cover. The hand-pulled silkscreen is executed in seven colors, printed on Rives, archival, French acid-free paper. The sheets are hand-torn and finished assuring this print is of museum quality. Hand-signed by both Hugh and Seth, the edition size is only 380, plus proofs.