In this globalized, hyper-linked, internet-enabled world, "Boring" has suddenly become a very expensive luxury.
"If we can do something, anything, that even in a small way, helps make companies and individuals less afraid, and more willing to be CREATIVE, more willing to embrace the CREATIVITY that they already have, that's a good thing. Because economically and spiritually, that is ultimately where our future lies, even if that idea sometimes terrifies us."
I can't tell you what to make. I can't tell you what your customers will find interesting or useful. I can't tell you what's going to knock their socks off. I can't tell you what "Create" means to you or somebody else.
But I will tell you, I AM RIGHT about this one. Create or Die. That's why I wanted to make this into a print. Something on the wall to serve as a constant reminder.